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Today we’d like to introduce you to Charity Johnston.
![Johnson Johnson](/uploads/1/3/7/5/137560358/182887180.jpg)
Barbara Johnson Wm. Collins Kohler Foundation Reva and David Logan Foundation. Wisconsin, bartender Amy Moreland’s life was headed in a good direction. She had quit drinking, left her job at the bar where she worked for a long time and started a new bartending gig with potential for a promotion. She had started seeing a therapist to.
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Charity, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started in hospitality at age 19 as a hostess at Katsuya Hollywood, which at that time was one of the hottest new restaurants in LA/Hollywood. I loved the energy of the restaurant and Learning about Japanese food and flavors which I fell in love with.
I started in hospitality at age 19 as a hostess at Katsuya Hollywood, which at that time was one of the hottest new restaurants in LA/Hollywood. I loved the energy of the restaurant and Learning about Japanese food and flavors which I fell in love with.
At age 21 I asked to be a bartender, not likely to go from hostess to bartender, but they looked the coolest, and that’s what o wanted to do. Although I knew nothing about spirits or cocktails. I somehow convinced them to allow this. I studied like crazy, did constant research, and asked a lot of questions. I’ve always loved cooking, and at 16 worked in a coffee shop, so somehow I was able to pick up on recipes and mixing different flavors, throughout the years I worked at different concepts and restaurants.
Learned about Italian wines and Amaris, worked in a pub-style bar, nightclubs, steakhouses, and more Japanese concepts as well. In 2016 I put out my first cocktail menu at Roku on sunset IDG’s newest concept. For that menu, I won 2016 Zagat’s 30 under 30 awards. After that, I began doing IG videos with a group of bartender friends that were all talented and so different and unique in style. I also was getting great press about the new menu.
I worked on a tv show with Gordon Ramsay as his mixologist in The F Word on Fox Network, as well as worked with John Taffer as his expert on Bar Rescue. I created and oversaw the bar program for 7 Japanese concepts with IDG, and then left early 2018 to work with the Madera Group as the companies Beverage Director. I oversee Toca Madera which is our restaurant concept and 10 Tocaya’s our fast casual concept. I’m currently working on opening our Toca Madera in Dubai as well as a third concept Casa Madera.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I don’t know if the road to success is ever smooth, is it? I think no matter what it takes an extreme amount of patience and persistence. I have always felt somewhat underestimated, and I hate to say this but being a woman in this more male-driven industry wasn’t always easy.
I don’t know if the road to success is ever smooth, is it? I think no matter what it takes an extreme amount of patience and persistence. I have always felt somewhat underestimated, and I hate to say this but being a woman in this more male-driven industry wasn’t always easy.
I think that now there are so many more women in higher positions and their talents are being more and more recognized. I remember wanting to work for certain bars and I would kill my interview and wouldn’t get hired. I believe most often I wasn’t the look they wanted.
I think “good” female mixologist/bartenders look super cool and have tattoos… I never really fit the normal look. Whatever struggles there were along the way I was determined and still am!
Please tell us about The Madera Group.
I started with The Madera Group six months ago as Beverage Director. Before that I would say after ten years in Japanese I specialize in Japanese flavors as well as sake. Now I run Mexican concepts.
I started with The Madera Group six months ago as Beverage Director. Before that I would say after ten years in Japanese I specialize in Japanese flavors as well as sake. Now I run Mexican concepts.
The Madera Group is truly special. They are a group that is expanding and growing at an incredible but stable speed. I think our group exudes young, forward-thinking, savvy, updated, attention to detail, modern design, as well as true care and objective to serve the best quality product as well as give people healthier or more thought out options for both food and beverage.
I have always described my style as walking into a kitchen or refrigerator grabbing fresh produce, herbs, spices, citrus whatever is available and by balancing flavors, you can create something delicious. I love to take risks. Mix and match opposing flavors and sewer how it comes out. There really are no rules.
I think what I do special and try to offer is taking a more mainstream concept, and still producing a product that you could get at a small incredible cocktail bar. I think high volume restaurant concepts play it safe when it comes to their bar programs. I want to give that hands-on experience.
I want to give delicious, beautiful, time-consuming cocktails at places that may not usually do so. I love educating and making cocktails that are interactive.
If you had to go back in time and start over, would you have done anything differently?
I think the only thing I’d do differently would be to work with more chefs. I want my cocktails to be culinary, and I have worked with great chefs. I think I’d love to learn and work beside more of them.
I think the only thing I’d do differently would be to work with more chefs. I want my cocktails to be culinary, and I have worked with great chefs. I think I’d love to learn and work beside more of them.
Contact Info:
- Address: 8450 W 3rd St, Los Angeles, CA 90048
- Website:https://www.themaderagroup.com
- Email: [email protected]
- Instagram: Tocamaderala also tocayaorganica
Image Credit:
Karl Steuck
Karl Steuck
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Charity Johnson is beverage director of West Hollywood's modern Mexican restaurant Toca Madera.
What was your first bartending job?
My first bartending job was at Katana Hollywood. It was such an incredible time to be a part of that team because the restaurant was really at its height--one of the best in LA at the time.
What is your favorite spirit to work with at the moment?
Of course, working with modern Mexican cuisine at Toca Madera, I always love working with mezcals and tequilas. I am also really into sotol right now, which is an agave-based spirit--something exciting to mix up the menu from the typical spirits.
As part of your 'farm-to-glass' philosophy of using only fresh, seasonal ingredients, what have you been working with lately? My focus is always on what is seasonal--we are so lucky to have such abundance produce in California. For fall and winter season I love using fruits like apples and permissions. I also like using chocolate and cinnamon during the holidays.
Your cocktails are known for their visual appeal; can you share a few tips for enhancing the appearance of drinks? Same as with food, you eat with your eyes first, then your nose, then your mouth. With adding elements to a cocktail, I always like there to be a purpose with the visual component.
I love any interactive garnishes that guests can capture on Instagram, like smoke or honey wands or a toasting marshmallow on top. To get those aromatic elements, rimming a glass or zesting is the key.
I create these little 'birdies' from citrus peels where I make a little cut in it so that it can sit on the glass. That way, with every sip you get the smell--it makes a difference in the overall balance and flavor or a cocktail.
Where do you get inspiration for new drink recipes? From everywhere! For example, I will have a dish at a restaurant and a certain spice or vinaigrette will give me an idea for a cocktail. It can be inspired by what the ingredient looks like, smells like, or sometimes even how it grows will give me inspiration.
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Also, anything from a color I want to incorporate or a character I want to channel can inspire me. We once did an Alice-and-Wonderland-themed drink. I will also get inspired by certain spirits: I will say 'I want to design a whole menu around mezcal' just to get really creative.
What's been your most popular cocktail at Toca Madera? We are definitely known for Margaritas, so the Toca Margarita is always a classic. We just put out a menu of 22 new cocktails, and truly it is hard to tell what is most popular.
My proudest moments as a beverage director are when a group will all order different cocktails and then they are all dying to sip each others. It sparks a conversation and gets excitement going about the drinks I created!
What's your go-to cocktail at the end of a shift or long day? Tequila (preferable reposado), neat.
Would you share one of the most popular or one of your favorite drink recipes? Alma De Sol is one of my favorites we have on the menu right now.
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